WildLab

WildLab is a group of designers and researchers committed to growing a world where people and nature thrive together.

We collaborate with community groups, iwi, farmers, business, and government agencies. Together, we create regenerative landscapes, strategies, experiences, and communication tools that connect them and their partners with te taiao and nature.

Connect with what we do . . .

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Te Araroa Map Series and Toolkit

Be among the first to explore Te Araroa in a whole new way. This new six-map series brings the whole trail together, beautifully designed for walkers, section-planners, and everyone who’s part of the Te Araroa journey.

$58.00

Love Our Huts T-Shirt Fundraiser

Wear your support for FMC's Love Our Huts campaign with these awesome T-shirts! $20 from each purchase goes to supporting the great work Federated Mountain Clubs do.

$48.00

Southern Faces - An Introduction to Rock Climbing in Ōtepoti Dunedin

Southern Faces is a comprehensive climbing guidebook for Ōtepoti Dunedin, created to fill a 25-year gap in local climbing information. Designed and edited by WildLab's very own Riley Smith, the project brought together climbers, designers, mana whenua and scientists to produce an accurate and visually engaging resource. It combines detailed route descriptions, maps and access notes with essays and photography that highlight the region’s geology, ecology and climbing culture.

$48.00

Southern Faces Tees - Pinnacle

Tees feature Dave Brash’s original topos from his 2000 classic Dunedin Rock - cheers Dave! These shirts are a tribute to the cliffs, climbs and community that continue to shape the climbing story of Ōtepoti. There are three awesome designs to choose from!

$48.00

Our Projects

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Franklin-North Waikato Tracks and Trails Strategy

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The Franklin–North Waikato Tracks and Trails Strategy sets out a vision for how trails can connect communities with the Waikato River and its surrounding landscapes. By building on existing opportunities and aligning with local aspirations, the strategy provides a pathway to grow active, healthy, and connected communities.

Abel Tasman Virtual Visitor Centre App

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The Abel Tasman Virtual Visitor Centre App is a mobile guide offering curated information on walks, history, and biodiversity through wireframe and high‑fidelity prototypes. It also invites visitors to contribute to local restoration by uploading bird sightings like the weka.

Mackenzie Basin Drylands Park

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The Mackenzie Basin Drylands Park is a design-led exploration of what conservation could look like when integrated with tourism, agriculture, and cultural values. Inspired by the Mackenzie Agreement, this project proposes an alternative future where ecological protection is not separate from - but interwoven with - our productive and recreational landscapes.

Seaview Vineyard White Road Tour Storytelling

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Storytelling panels and wayfinding signs guide vineyard visitors along Yealand's White Road Tour, explaining sustainable winemaking practices—like caring for water, nurturing vines naturally, and repurposing prunings—with engaging visuals and clear directions, turning each stop into an immersive, educational journey through the vineyard’s regenerative processes.

Field Notes

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New Zealand’s ‘Arc of Influence’: The ‘Clean, Blue, Green’ Country

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New Zealand is often imagined as a handful of islands in the Pacific—but its territory is now mostly ocean. This study explores how mapping can reshape our sense of national identity, proposing a shift from “clean green” to a more expansive “clean, blue, green” vision grounded in conservation and connection.

WildLab Field Guide to Designing Great Storytelling Panels

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For over a decade we’ve been designing storytelling panels that connect people with nature. This guide shares the principles behind our work—how good design and strong stories can inspire, build connection, and help communities bring the values of Te Taiao to life.

Forever Wild

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This recent column reflects on how moments in wild places shape who we are. It traces the history of New Zealand’s protected lands and how they came to be, while noting the pressures they face today. It asks us to consider the shared responsibility we all have for ensuring these places remain fully protected both now and into the future.

Behind the Image

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This column, some years back for Wilderness Magazine, takes a look at our love of pristine wilderness photos—those calendar shots with no people, no huts, no mess. But behind every image is someone swatting sandflies, hauling gear, and eating tuna from a foil pouch. Maybe it’s time we showed that too

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