OneFarm: Future Farming Scenarios Communication Strategy

Lincoln University | Massey University
THE QUESTION
Future farm scenarios involve systems with complex components. How might these be presented in ways that will allow users to engage with their unique values?
THE OUTCOME
This project focuses on breaking down the future farm scenarios, and exploring different ways their unique values might be expressed.

Stage One: Research and exploration

The first stage of the project involved breaking down the future farm scenarios, and exploring different ways their unique values might be expressed. Initial grid representing each scenario. Research and inspiration was also used in this process and can be seen pinned to the grid.

Stage Two: Concept development

Following on from quick concept development, this stage explored ways of working further detail into different options of representing the scenarios.

Concept one - colour overlay
Concept two - photo realistic
Concept three - sketch
Style combination
File breakdown
Concept one - colour overlay Concept two - photo realistic Concept three - sketch Style combination File breakdown

Stage Three: Presenting concepts and ways to create combinations

Three styles – colour overlay, photo-realistic and sketch were used together to explore multiple ways to present the scenarios, which can be edited easily with layers between elements and scenarios.