WildLab

WildLab is a group of designers and researchers committed to growing a world where people and nature thrive together.

We collaborate with community groups, iwi, farmers, business, and government agencies. Together, we create regenerative landscapes, strategies, experiences, and communication tools that connect them and their partners with te taiao and nature.

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Te Araroa Map Series and Toolkit

Be among the first to explore Te Araroa in a whole new way. This new six-map series brings the whole trail together, beautifully designed for walkers, section-planners, and everyone who’s part of the Te Araroa journey.

$58.00

Southern Faces - An Introduction to Rock Climbing in Ōtepoti Dunedin

Southern Faces is a comprehensive climbing guidebook for Ōtepoti Dunedin, created to fill a 25-year gap in local climbing information. Designed and edited by WildLab's very own Riley Smith, the project brought together climbers, designers, mana whenua and scientists to produce an accurate and visually engaging resource. It combines detailed route descriptions, maps and access notes with essays and photography that highlight the region’s geology, ecology and climbing culture.

$48.00

Southern Faces Tees - Pinnacle

Tees feature Dave Brash’s original topos from his 2000 classic Dunedin Rock - cheers Dave! These shirts are a tribute to the cliffs, climbs and community that continue to shape the climbing story of Ōtepoti. There are three awesome designs to choose from!

$48.00

Our Projects

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Guide Hill Station Restoration Strategy

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Spanning 3,500 hectares, this restoration strategy weaves ecological renewal into working merino farmland. It safeguards critical habitat for the rare black stilt (kakī), restores ecological corridors like Bolton’s Gully, and balances dryland farming with long-term cultural and environmental resilience.

Lowburn Ferry Vineyard Master Plan

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This initial design layers ecological restoration with native planting and productive gardens to highlight terroir. Designed as an animated narrative, it invites people to experience the vineyard’s unique climate and story through immersive landscapes that celebrate place and provenance.

Oparara Basin Experience Design

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Using a ‘Lost World’ narrative, this design transforms Oparara Basin into a top-tier West Coast experience. Visitors encounter moa silhouettes at the entry, then use augmented-reality storytelling to connect past extinctions with present-day conservation efforts—spurring engagement with native species like whio and kiwi.

Arthur’s Pass National Park Visitor Engagement Strategy

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A strategic insight plan identifies key moments along the Arthur’s Pass route—like the highway, village hub, and visitor centre—where visitors can be warmly welcomed into conservation through tailored information delivery. It maps out how to spark first-time engagements across the entire experience.

Field Notes

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Behind the Image

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This column, some years back for Wilderness Magazine, takes a look at our love of pristine wilderness photos—those calendar shots with no people, no huts, no mess. But behind every image is someone swatting sandflies, hauling gear, and eating tuna from a foil pouch. Maybe it’s time we showed that too

Social Natures

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How do landscapes and people shape each other? From stone walls built after forests were cleared, to regenerating bush reclaiming old farmland, it reveals how places are formed through work, memory, and material. Rather than viewing nature and architecture as separate, it shows them as deeply entwined—built from shared histories, changing relationships, and ongoing conversations.

New Land

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This exploratory map invites us to see Aotearoa’s public conservation lands—covering a third of the country—not as fixed or finished, but as places full of fresh potential. Re-imagined as a newly discovered archipelago, it prompts us to ask how we might live differently within these lands. Could they foster new forms of innovation, economy, and culture grounded in restoration, care, and a deep engagement with nature?

Wildness: planting new natures in Aotearoa, New Zealand

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This article rethinks wildness—not as something untouched or lost, but as something new, messy, and shaped by us. It’s useful because it gives designers ways to work with real, changing landscapes instead of trying to recreate the past. It encourages using what’s already there—native and exotic plants, people and animals—and trying out creative, practical ideas. Rather than aiming to fix nature, the article asks how we might live better with it. The article shows ways design can help grow new relationships between people and place, offering fresh ways to care for land, support life, and imagine more hopeful futures.

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Our Projects

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