DesignwithNature

WildLab is a group of designers and researchers committed to growing a world where people and nature thrive together.

We collaborate with community groups, iwi, farmers, business, and government agencies. Together, we create regenerative landscapes, strategies, experiences, and communication tools that connect them and their partners with te taiao and nature.

Connect with what we do . . .

Our Projects

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Te Ara Ōtākaro Avon River Trail
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A community logo design for Te Ara Ōtākaro Avon River Trail uses a multi‑interpretive mark to celebrate connections to the river. It cleverly evokes winding water, long‑finned eel (tuna), a footprint, and movement—expressing the trail’s story with a simple, evocative image.
Seaview Vineyard White Road Tour Storytelling
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Storytelling panels and wayfinding signs guide vineyard visitors along Yealand's White Road Tour, explaining sustainable winemaking practices—like caring for water, nurturing vines naturally, and repurposing prunings—with engaging visuals and clear directions, turning each stop into an immersive, educational journey through the vineyard’s regenerative processes.
Franklin-North Waikato Tracks and Trails Strategy
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The Franklin–North Waikato Tracks and Trails Strategy sets out a vision for how trails can connect communities with the Waikato River and its surrounding landscapes. By building on existing opportunities and aligning with local aspirations, the strategy provides a pathway to grow active, healthy, and connected communities.
Whitehaven Vineyard Landscape Restoration
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The Springs is a long-term landscape vision for Whitehaven Wines - restoring native ecosystems alongside a working vineyard in the Wairau Valley. This project weaves together ecological design, viticultural insight, and community storytelling to show how wine and wild nature can thrive side by side.

Field Notes

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WildLab Field Guide to Designing Great Storytelling Panels
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For over a decade we’ve been designing storytelling panels that connect people with nature. This guide shares the principles behind our work—how good design and strong stories can inspire, build connection, and help communities bring the values of Te Taiao to life.
New Zealand’s ‘Arc of Influence’: The ‘Clean, Blue, Green’ Country
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New Zealand is often imagined as a handful of islands in the Pacific—but its territory is now mostly ocean. This study explores how mapping can reshape our sense of national identity, proposing a shift from “clean green” to a more expansive “clean, blue, green” vision grounded in conservation and connection.
New Land
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This exploratory map invites us to see Aotearoa’s public conservation lands—covering a third of the country—not as fixed or finished, but as places full of fresh potential. Re-imagined as a newly discovered archipelago, it prompts us to ask how we might live differently within these lands. Could they foster new forms of innovation, economy, and culture grounded in restoration, care, and a deep engagement with nature?
Behind the Image
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This column, some years back for Wilderness Magazine, takes a look at our love of pristine wilderness photos—those calendar shots with no people, no huts, no mess. But behind every image is someone swatting sandflies, hauling gear, and eating tuna from a foil pouch. Maybe it’s time we showed that too

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Southern Faces
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Southern Faces, the third-ever climbing guidebook for Otepoti Dunedin-arriving after a 25-year wait since the last guidebook. This beautifully designed book by Riley Smith celebrates the last five decades of local climbing and the immense growth of the scene since the previous guide, Dunedin Rock (2000). The 250-page guide provides essential safety insights, historical context, and highlights the unique climbing culture of Dunedin. From beginner-friendly climbs to the region's most intimidating routes, Southern Faces is a must-have for everyone keen to explore what the south has to offer. It's packed with photos, including great shots from the days of lycra through to some of the latest efforts at Lover's Leap. $8.50 shipping across Aotearoa.
$ 50.00 NZD
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WildLab @ 2020-2025