WildLab

WildLab is a group of designers and researchers committed to growing a world where people and nature thrive together.

We collaborate with community groups, iwi, farmers, business, and government agencies. Together, we create regenerative landscapes, strategies, experiences, and communication tools that connect them and their partners with te taiao and nature.

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Te Araroa Map Series and Toolkit

Be among the first to explore Te Araroa in a whole new way. This new six-map series brings the whole trail together, beautifully designed for walkers, section-planners, and everyone who’s part of the Te Araroa journey.

$58.00

Love Our Huts T-Shirt Fundraiser

Wear your support for FMC's Love Our Huts campaign with these awesome T-shirts! $20 from each purchase goes to supporting the great work Federated Mountain Clubs do.

$48.00

Southern Faces - An Introduction to Rock Climbing in Ōtepoti Dunedin

Southern Faces is a comprehensive climbing guidebook for Ōtepoti Dunedin, created to fill a 25-year gap in local climbing information. Designed and edited by WildLab's very own Riley Smith, the project brought together climbers, designers, mana whenua and scientists to produce an accurate and visually engaging resource. It combines detailed route descriptions, maps and access notes with essays and photography that highlight the region’s geology, ecology and climbing culture.

$48.00

Southern Faces Tees - Pinnacle

Tees feature Dave Brash’s original topos from his 2000 classic Dunedin Rock - cheers Dave! These shirts are a tribute to the cliffs, climbs and community that continue to shape the climbing story of Ōtepoti. There are three awesome designs to choose from!

$48.00

Our Projects

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Guide Hill Station Outdoor Museum Interpretation Design

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A sequence of interpretation panels weaves stories through tussockland, guiding visitors across Guide Hill Station’s landscape. These panels unfold the history and ecology of merino sheep, mountains, wild Pūkaki, lakes, and restoration efforts—bringing the land’s heritage vividly to life.

Seaview Vineyard White Road Tour Storytelling

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Storytelling panels and wayfinding signs guide vineyard visitors along Yealand's White Road Tour, explaining sustainable winemaking practices—like caring for water, nurturing vines naturally, and repurposing prunings—with engaging visuals and clear directions, turning each stop into an immersive, educational journey through the vineyard’s regenerative processes.

Guide Hill Station Restoration Strategy

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Spanning 3,500 hectares, this restoration strategy weaves ecological renewal into working merino farmland. It safeguards critical habitat for the rare black stilt (kakī), restores ecological corridors like Bolton’s Gully, and balances dryland farming with long-term cultural and environmental resilience.

Marian College

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An industrial warehouse site is transformed into a warm, welcoming learning environment with themed gardens, fruit trees, and a reflective walk. Outdoor classrooms, native plantings, and productive gardens invite students to nurture and care for their surroundings—blending place, spirituality, and nature.

Field Notes

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New Land

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This exploratory map invites us to see Aotearoa’s public conservation lands—covering a third of the country—not as fixed or finished, but as places full of fresh potential. Re-imagined as a newly discovered archipelago, it prompts us to ask how we might live differently within these lands. Could they foster new forms of innovation, economy, and culture grounded in restoration, care, and a deep engagement with nature?

WildLab Field Guide to Designing Great Storytelling Panels

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For over a decade we’ve been designing storytelling panels that connect people with nature. This guide shares the principles behind our work—how good design and strong stories can inspire, build connection, and help communities bring the values of Te Taiao to life.

Behind the Image

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This column, some years back for Wilderness Magazine, takes a look at our love of pristine wilderness photos—those calendar shots with no people, no huts, no mess. But behind every image is someone swatting sandflies, hauling gear, and eating tuna from a foil pouch. Maybe it’s time we showed that too

Wildness: planting new natures in Aotearoa, New Zealand

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This article rethinks wildness—not as something untouched or lost, but as something new, messy, and shaped by us. It’s useful because it gives designers ways to work with real, changing landscapes instead of trying to recreate the past. It encourages using what’s already there—native and exotic plants, people and animals—and trying out creative, practical ideas. Rather than aiming to fix nature, the article asks how we might live better with it. The article shows ways design can help grow new relationships between people and place, offering fresh ways to care for land, support life, and imagine more hopeful futures.

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Our Projects

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