WildLab

WildLab is a group of designers and researchers committed to growing a world where people and nature thrive together.

We collaborate with community groups, iwi, farmers, business, and government agencies. Together, we create regenerative landscapes, strategies, experiences, and communication tools that connect them and their partners with te taiao and nature.

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Te Araroa Map Series and Toolkit

Be among the first to explore Te Araroa in a whole new way. This new six-map series brings the whole trail together, beautifully designed for walkers, section-planners, and everyone who’s part of the Te Araroa journey.

$58.00

Southern Faces - An Introduction to Rock Climbing in Ōtepoti Dunedin

Southern Faces is a comprehensive climbing guidebook for Ōtepoti Dunedin, created to fill a 25-year gap in local climbing information. Designed and edited by WildLab's very own Riley Smith, the project brought together climbers, designers, mana whenua and scientists to produce an accurate and visually engaging resource. It combines detailed route descriptions, maps and access notes with essays and photography that highlight the region’s geology, ecology and climbing culture.

$48.00

Southern Faces Tees - Pinnacle

Tees feature Dave Brash’s original topos from his 2000 classic Dunedin Rock - cheers Dave!. These shirts are a tribute to the cliffs, climbs and community that continue to shape the climbing story of Ōtepoti. There are three awesome designs to choose from!

$48.00

Southern Faces - Tees

$48.00

Our Projects

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Seaview Vineyard Landscape Restoration Strategy

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WildLab and Yealands Wine Group devised a landscape strategy across 250 ha, planting native vegetation to boost biodiversity, restore coastal, riparian, and hillside ecosystems, support seed dispersal, enhance amenity value, and strengthen brand storytelling through ecologically rich design.

Oparara Basin Experience Design

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Using a ‘Lost World’ narrative, this design transforms Oparara Basin into a top-tier West Coast experience. Visitors encounter moa silhouettes at the entry, then use augmented-reality storytelling to connect past extinctions with present-day conservation efforts—spurring engagement with native species like whio and kiwi.

Wild Heart Project Punakaiki Storytelling

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A series of interpretation panels brings local nature stories to life, guiding volunteers through the plant nursery, sharing the project’s mission, and helping them become storytellers themselves—turning each visit into an engaging, educational exploration of this coastal restoration effort.

Arthur’s Pass National Park Visitor Centre Redevelopment

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A user-centered redesign for the Arthur’s Pass visitor centre redefines the facility as a Conservation Hub. Layered stories and experiences become the means with which to invite people to become part of the country's conservation mission.

Field Notes

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Forever Wild

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This recent column reflects on how moments in wild places shape who we are. It traces the history of New Zealand’s protected lands and how they came to be, while noting the pressures they face today. It asks us to consider the shared responsibility we all have for ensuring these places remain fully protected both now and into the future.

Wildness: planting new natures in Aotearoa, New Zealand

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This article rethinks wildness—not as something untouched or lost, but as something new, messy, and shaped by us. It’s useful because it gives designers ways to work with real, changing landscapes instead of trying to recreate the past. It encourages using what’s already there—native and exotic plants, people and animals—and trying out creative, practical ideas. Rather than aiming to fix nature, the article asks how we might live better with it. The article shows ways design can help grow new relationships between people and place, offering fresh ways to care for land, support life, and imagine more hopeful futures.

Being Landscape

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This article reimagines landscape not as a static scene to be observed or preserved, but as an active, lived relationship between people and place. Drawing on personal experiences, design research, and fieldwork,a case for more participatory approaches to conservation is made—ones that foster mutual shaping between people and landscape, and enable deeper belonging through embodied practice.

New Land

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This exploratory map invites us to see Aotearoa’s public conservation lands—covering a third of the country—not as fixed or finished, but as places full of fresh potential. Re-imagined as a newly discovered archipelago, it prompts us to ask how we might live differently within these lands. Could they foster new forms of innovation, economy, and culture grounded in restoration, care, and a deep engagement with nature?

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Our Projects

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