DesignwithNature

WildLab is a group of designers and researchers committed to growing a world where people and nature thrive together.

We collaborate with community groups, iwi, farmers, business, and government agencies. Together, we create regenerative landscapes, strategies, experiences, and communication tools that connect them and their partners with te taiao and nature.

Connect with what we do . . .

Our Projects

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Te Ara Ōtākaro Avon River Trail
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A community logo design for Te Ara Ōtākaro Avon River Trail uses a multi‑interpretive mark to celebrate connections to the river. It cleverly evokes winding water, long‑finned eel (tuna), a footprint, and movement—expressing the trail’s story with a simple, evocative image.
Marian College
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An industrial warehouse site is transformed into a warm, welcoming learning environment with themed gardens, fruit trees, and a reflective walk. Outdoor classrooms, native plantings, and productive gardens invite students to nurture and care for their surroundings—blending place, spirituality, and nature.
Abel Tasman Virtual Visitor Centre App
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The Abel Tasman Virtual Visitor Centre App is a mobile guide offering curated information on walks, history, and biodiversity through wireframe and high‑fidelity prototypes. It also invites visitors to contribute to local restoration by uploading bird sightings like the weka.
Arthur’s Pass National Park Visitor Centre Redevelopment
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A user-centered redesign for the Arthur’s Pass visitor centre redefines the facility as a Conservation Hub. Layered stories and experiences become the means with which to invite people to become part of the country's conservation mission.

Field Notes

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WildLab Field Guide to Designing Great Storytelling Panels
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For over a decade we’ve been designing storytelling panels that connect people with nature. This guide shares the principles behind our work—how good design and strong stories can inspire, build connection, and help communities bring the values of Te Taiao to life.
Behind the Image
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This column, some years back for Wilderness Magazine, takes a look at our love of pristine wilderness photos—those calendar shots with no people, no huts, no mess. But behind every image is someone swatting sandflies, hauling gear, and eating tuna from a foil pouch. Maybe it’s time we showed that too
New Land
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This exploratory map invites us to see Aotearoa’s public conservation lands—covering a third of the country—not as fixed or finished, but as places full of fresh potential. Re-imagined as a newly discovered archipelago, it prompts us to ask how we might live differently within these lands. Could they foster new forms of innovation, economy, and culture grounded in restoration, care, and a deep engagement with nature?
New Zealand’s ‘Arc of Influence’: The ‘Clean, Blue, Green’ Country
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New Zealand is often imagined as a handful of islands in the Pacific—but its territory is now mostly ocean. This study explores how mapping can reshape our sense of national identity, proposing a shift from “clean green” to a more expansive “clean, blue, green” vision grounded in conservation and connection.

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Southern Faces
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Southern Faces, the third-ever climbing guidebook for Otepoti Dunedin-arriving after a 25-year wait since the last guidebook. This beautifully designed book by Riley Smith celebrates the last five decades of local climbing and the immense growth of the scene since the previous guide, Dunedin Rock (2000). The 250-page guide provides essential safety insights, historical context, and highlights the unique climbing culture of Dunedin. From beginner-friendly climbs to the region's most intimidating routes, Southern Faces is a must-have for everyone keen to explore what the south has to offer. It's packed with photos, including great shots from the days of lycra through to some of the latest efforts at Lover's Leap. $8.50 shipping across Aotearoa.
$ 50.00 NZD
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WildLab @ 2020-2025