WildLab

WildLab is a group of designers and researchers committed to growing a world where people and nature thrive together.

We collaborate with community groups, iwi, farmers, business, and government agencies. Together, we create regenerative landscapes, strategies, experiences, and communication tools that connect them and their partners with te taiao and nature.

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Te Araroa Map Series and Toolkit

Be among the first to explore Te Araroa in a whole new way. This new six-map series brings the whole trail together, beautifully designed for walkers, section-planners, and everyone who’s part of the Te Araroa journey.

$58.00

Love Our Huts T-Shirt Fundraiser

Wear your support for FMC's Love Our Huts campaign with these awesome T-shirts! $20 from each purchase goes to supporting the great work Federated Mountain Clubs do.

$48.00

Southern Faces - An Introduction to Rock Climbing in Ōtepoti Dunedin

Southern Faces is a comprehensive climbing guidebook for Ōtepoti Dunedin, created to fill a 25-year gap in local climbing information. Designed and edited by WildLab's very own Riley Smith, the project brought together climbers, designers, mana whenua and scientists to produce an accurate and visually engaging resource. It combines detailed route descriptions, maps and access notes with essays and photography that highlight the region’s geology, ecology and climbing culture.

$48.00

Southern Faces Tees - Pinnacle

Tees feature Dave Brash’s original topos from his 2000 classic Dunedin Rock - cheers Dave! These shirts are a tribute to the cliffs, climbs and community that continue to shape the climbing story of Ōtepoti. There are three awesome designs to choose from!

$48.00

Our Projects

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Air New Zealand Long-haul Catering Weight and Waste Reduction Project

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This study analysed long-haul operations to reduce catering-related waste and carbon emissions. By streamlining food, bar, dry goods, and equipment services—and optimising facilities across global hubs—it identified efficiency gains that cut 3,950 tons of CO₂-equivalent per year while lowering costs.

Te Ara Ōtākaro Avon River Trail

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A community logo design for Te Ara Ōtākaro Avon River Trail uses a multi‑interpretive mark to celebrate connections to the river. It cleverly evokes winding water, long‑finned eel (tuna), a footprint, and movement—expressing the trail’s story with a simple, evocative image.

Arthur’s Pass National Park Visitor Centre Redevelopment

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A user-centered redesign for the Arthur’s Pass visitor centre redefines the facility as a Conservation Hub. Layered stories and experiences become the means with which to invite people to become part of the country's conservation mission.

Oparara Basin Experience Design

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Using a ‘Lost World’ narrative, this design transforms Oparara Basin into a top-tier West Coast experience. Visitors encounter moa silhouettes at the entry, then use augmented-reality storytelling to connect past extinctions with present-day conservation efforts—spurring engagement with native species like whio and kiwi.

Field Notes

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WildLab Field Guide to Designing Great Storytelling Panels

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For over a decade we’ve been designing storytelling panels that connect people with nature. This guide shares the principles behind our work—how good design and strong stories can inspire, build connection, and help communities bring the values of Te Taiao to life.

New Land

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This exploratory map invites us to see Aotearoa’s public conservation lands—covering a third of the country—not as fixed or finished, but as places full of fresh potential. Re-imagined as a newly discovered archipelago, it prompts us to ask how we might live differently within these lands. Could they foster new forms of innovation, economy, and culture grounded in restoration, care, and a deep engagement with nature?

The Story of the National Parks of Aotearoa New Zealand

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In September 2017 we brought the story of the national parks of Aotearoa New Zealand to Beijing, China. It was hosted at the Museum of Chinese Gardens and Landscape Architecture, and shows the ways the National Park idea has evolved over the last 130 years in Aotearoa New Zealand.

Behind the Image

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This column, some years back for Wilderness Magazine, takes a look at our love of pristine wilderness photos—those calendar shots with no people, no huts, no mess. But behind every image is someone swatting sandflies, hauling gear, and eating tuna from a foil pouch. Maybe it’s time we showed that too

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Our Projects

Field Notes

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