WildLab

WildLab is a group of designers and researchers committed to growing a world where people and nature thrive together.

We collaborate with community groups, iwi, farmers, business, and government agencies. Together, we create regenerative landscapes, strategies, experiences, and communication tools that connect them and their partners with te taiao and nature.

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Te Araroa Map Series and Toolkit

Be among the first to explore Te Araroa in a whole new way. This new six-map series brings the whole trail together, beautifully designed for walkers, section-planners, and everyone who’s part of the Te Araroa journey.

$58.00

Love Our Huts T-Shirt Fundraiser

Wear your support for FMC's Love Our Huts campaign with these awesome T-shirts! $20 from each purchase goes to supporting the great work Federated Mountain Clubs do.

$48.00

Southern Faces - An Introduction to Rock Climbing in Ōtepoti Dunedin

Southern Faces is a comprehensive climbing guidebook for Ōtepoti Dunedin, created to fill a 25-year gap in local climbing information. Designed and edited by WildLab's very own Riley Smith, the project brought together climbers, designers, mana whenua and scientists to produce an accurate and visually engaging resource. It combines detailed route descriptions, maps and access notes with essays and photography that highlight the region’s geology, ecology and climbing culture.

$48.00

Southern Faces Tees - Pinnacle

Tees feature Dave Brash’s original topos from his 2000 classic Dunedin Rock - cheers Dave! These shirts are a tribute to the cliffs, climbs and community that continue to shape the climbing story of Ōtepoti. There are three awesome designs to choose from!

$48.00

Our Projects

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Arthur’s Pass National Park Visitor Engagement Strategy

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A strategic insight plan identifies key moments along the Arthur’s Pass route—like the highway, village hub, and visitor centre—where visitors can be warmly welcomed into conservation through tailored information delivery. It maps out how to spark first-time engagements across the entire experience.

Pyramid Valley Vineyard Masterplan

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A regenerative landscape design that weaves water, planting, and visitor‑experience systems. It expands wetland networks to craft a "breathing" landscape that enriches terroir, storytelling and nurtures wine-making heritage.

Pancake Rocks Punakaiki Storytelling Project

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Wildlab collaborated with DOC and Ngāti Waewae to create a sequence of panels at Punakaiki that blend into the coastal setting with bold, engaging design. Covering geology, wildlife, and cultural perspectives, the panels invite visitors to look closer, learn more, and take part in caring for Paparoa National Park and Aotearoa’s natural world.

Taranaki Tracks and Trails Strategy 2040

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The Taranaki Tracks and Trails Strategy 2040 sets a long-term vision for how journeys through the region can connect people with the mana of Taranaki. By grounding design in cultural narrative and ecological values, the strategy offers a pathway for tracks and trails to inspire, connect, and transform communities and visitors alike.

Field Notes

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Being Landscape

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This article reimagines landscape not as a static scene to be observed or preserved, but as an active, lived relationship between people and place. Drawing on personal experiences, design research, and fieldwork,a case for more participatory approaches to conservation is made—ones that foster mutual shaping between people and landscape, and enable deeper belonging through embodied practice.

Wildness: planting new natures in Aotearoa, New Zealand

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This article rethinks wildness—not as something untouched or lost, but as something new, messy, and shaped by us. It’s useful because it gives designers ways to work with real, changing landscapes instead of trying to recreate the past. It encourages using what’s already there—native and exotic plants, people and animals—and trying out creative, practical ideas. Rather than aiming to fix nature, the article asks how we might live better with it. The article shows ways design can help grow new relationships between people and place, offering fresh ways to care for land, support life, and imagine more hopeful futures.

New Zealand’s ‘Arc of Influence’: The ‘Clean, Blue, Green’ Country

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New Zealand is often imagined as a handful of islands in the Pacific—but its territory is now mostly ocean. This study explores how mapping can reshape our sense of national identity, proposing a shift from “clean green” to a more expansive “clean, blue, green” vision grounded in conservation and connection.

WildLab Field Guide to Designing Great Storytelling Panels

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For over a decade we’ve been designing storytelling panels that connect people with nature. This guide shares the principles behind our work—how good design and strong stories can inspire, build connection, and help communities bring the values of Te Taiao to life.

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Our Projects

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