WildLab

WildLab is a group of designers and researchers committed to growing a world where people and nature thrive together.

We collaborate with community groups, iwi, farmers, business, and government agencies. Together, we create regenerative landscapes, strategies, experiences, and communication tools that connect them and their partners with te taiao and nature.

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Te Araroa Map Series and Toolkit

Be among the first to explore Te Araroa in a whole new way. This new six-map series brings the whole trail together, beautifully designed for walkers, section-planners, and everyone who’s part of the Te Araroa journey.

$58.00

Love Our Huts T-Shirt Fundraiser

Wear your support for FMC's Love Our Huts campaign with these awesome T-shirts! $20 from each purchase goes to supporting the great work Federated Mountain Clubs do.

$48.00

Southern Faces - An Introduction to Rock Climbing in Ōtepoti Dunedin

Southern Faces is a comprehensive climbing guidebook for Ōtepoti Dunedin, created to fill a 25-year gap in local climbing information. Designed and edited by WildLab's very own Riley Smith, the project brought together climbers, designers, mana whenua and scientists to produce an accurate and visually engaging resource. It combines detailed route descriptions, maps and access notes with essays and photography that highlight the region’s geology, ecology and climbing culture.

$48.00

Southern Faces Tees - Pinnacle

Tees feature Dave Brash’s original topos from his 2000 classic Dunedin Rock - cheers Dave! These shirts are a tribute to the cliffs, climbs and community that continue to shape the climbing story of Ōtepoti. There are three awesome designs to choose from!

$48.00

Our Projects

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Te Ara Ōtākaro Avon River Trail

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A community logo design for Te Ara Ōtākaro Avon River Trail uses a multi‑interpretive mark to celebrate connections to the river. It cleverly evokes winding water, long‑finned eel (tuna), a footprint, and movement—expressing the trail’s story with a simple, evocative image.

Guide Hill Station Outdoor Museum Interpretation Design

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A sequence of interpretation panels weaves stories through tussockland, guiding visitors across Guide Hill Station’s landscape. These panels unfold the history and ecology of merino sheep, mountains, wild Pūkaki, lakes, and restoration efforts—bringing the land’s heritage vividly to life.

Marian College

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An industrial warehouse site is transformed into a warm, welcoming learning environment with themed gardens, fruit trees, and a reflective walk. Outdoor classrooms, native plantings, and productive gardens invite students to nurture and care for their surroundings—blending place, spirituality, and nature.

Pancake Rocks Punakaiki Storytelling Project

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Wildlab collaborated with DOC and Ngāti Waewae to create a sequence of panels at Punakaiki that blend into the coastal setting with bold, engaging design. Covering geology, wildlife, and cultural perspectives, the panels invite visitors to look closer, learn more, and take part in caring for Paparoa National Park and Aotearoa’s natural world.

Field Notes

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New Zealand’s ‘Arc of Influence’: The ‘Clean, Blue, Green’ Country

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New Zealand is often imagined as a handful of islands in the Pacific—but its territory is now mostly ocean. This study explores how mapping can reshape our sense of national identity, proposing a shift from “clean green” to a more expansive “clean, blue, green” vision grounded in conservation and connection.

WildLab Field Guide to Designing Great Storytelling Panels

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For over a decade we’ve been designing storytelling panels that connect people with nature. This guide shares the principles behind our work—how good design and strong stories can inspire, build connection, and help communities bring the values of Te Taiao to life.

Social Natures

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How do landscapes and people shape each other? From stone walls built after forests were cleared, to regenerating bush reclaiming old farmland, it reveals how places are formed through work, memory, and material. Rather than viewing nature and architecture as separate, it shows them as deeply entwined—built from shared histories, changing relationships, and ongoing conversations.

Being Landscape

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This article reimagines landscape not as a static scene to be observed or preserved, but as an active, lived relationship between people and place. Drawing on personal experiences, design research, and fieldwork,a case for more participatory approaches to conservation is made—ones that foster mutual shaping between people and landscape, and enable deeper belonging through embodied practice.

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Our Projects

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