WildLab

WildLab is a group of designers and researchers committed to growing a world where people and nature thrive together.

We collaborate with community groups, iwi, farmers, business, and government agencies. Together, we create regenerative landscapes, strategies, experiences, and communication tools that connect them and their partners with te taiao and nature.

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Te Araroa Map Series and Toolkit

Be among the first to explore Te Araroa in a whole new way. This new six-map series brings the whole trail together, beautifully designed for walkers, section-planners, and everyone who’s part of the Te Araroa journey.

$58.00

Southern Faces - An Introduction to Rock Climbing in Ōtepoti Dunedin

Southern Faces is a comprehensive climbing guidebook for Ōtepoti Dunedin, created to fill a 25-year gap in local climbing information. Designed and edited by WildLab's very own Riley Smith, the project brought together climbers, designers, mana whenua and scientists to produce an accurate and visually engaging resource. It combines detailed route descriptions, maps and access notes with essays and photography that highlight the region’s geology, ecology and climbing culture.

$48.00

Southern Faces Tees - Pinnacle

Tees feature Dave Brash’s original topos from his 2000 classic Dunedin Rock - cheers Dave! These shirts are a tribute to the cliffs, climbs and community that continue to shape the climbing story of Ōtepoti. There are three awesome designs to choose from!

$48.00

Our Projects

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Te Ara Ōtākaro Avon River Trail

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A community logo design for Te Ara Ōtākaro Avon River Trail uses a multi‑interpretive mark to celebrate connections to the river. It cleverly evokes winding water, long‑finned eel (tuna), a footprint, and movement—expressing the trail’s story with a simple, evocative image.

Mackenzie Basin Drylands Park

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The Mackenzie Basin Drylands Park is a design-led exploration of what conservation could look like when integrated with tourism, agriculture, and cultural values. Inspired by the Mackenzie Agreement, this project proposes an alternative future where ecological protection is not separate from - but interwoven with - our productive and recreational landscapes.

Seaview Vineyard White Road Tour Storytelling

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Storytelling panels and wayfinding signs guide vineyard visitors along Yealand's White Road Tour, explaining sustainable winemaking practices—like caring for water, nurturing vines naturally, and repurposing prunings—with engaging visuals and clear directions, turning each stop into an immersive, educational journey through the vineyard’s regenerative processes.

Abel Tasman Virtual Visitor Centre App

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The Abel Tasman Virtual Visitor Centre App is a mobile guide offering curated information on walks, history, and biodiversity through wireframe and high‑fidelity prototypes. It also invites visitors to contribute to local restoration by uploading bird sightings like the weka.

Field Notes

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WildLab Field Guide to Designing Great Storytelling Panels

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For over a decade we’ve been designing storytelling panels that connect people with nature. This guide shares the principles behind our work—how good design and strong stories can inspire, build connection, and help communities bring the values of Te Taiao to life.

Social Natures

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How do landscapes and people shape each other? From stone walls built after forests were cleared, to regenerating bush reclaiming old farmland, it reveals how places are formed through work, memory, and material. Rather than viewing nature and architecture as separate, it shows them as deeply entwined—built from shared histories, changing relationships, and ongoing conversations.

Being Landscape

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This article reimagines landscape not as a static scene to be observed or preserved, but as an active, lived relationship between people and place. Drawing on personal experiences, design research, and fieldwork,a case for more participatory approaches to conservation is made—ones that foster mutual shaping between people and landscape, and enable deeper belonging through embodied practice.

New Zealand’s ‘Arc of Influence’: The ‘Clean, Blue, Green’ Country

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New Zealand is often imagined as a handful of islands in the Pacific—but its territory is now mostly ocean. This study explores how mapping can reshape our sense of national identity, proposing a shift from “clean green” to a more expansive “clean, blue, green” vision grounded in conservation and connection.

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